About

An independent studio making everyday software.

Kiwyi builds a small number of products and looks after them properly.

Kiwyi is a small, independent software studio. We build the kind of apps we want on our own devices: quick to open, clear about what they do, and honest about what they collect.

Our current focus is Apex, an AI assistant for iPhone and Apple Watch. It grew out of a simple frustration — AI tools that are powerful in a browser tab but nowhere to be found in the moment you actually need them. Apex puts a capable assistant in the place you already reach for, and keeps your conversations yours.

We're not trying to ship everything. We'd rather have a few products that hold up over years than a catalogue that doesn't.

How we work.

  • Useful before clever

    A feature earns its place by making something easier, not by being impressive on a slide.

  • Privacy is a default

    We collect what a feature needs to work, and we never train AI models on your conversations.

  • Details are the product

    The small things — how it animates, how it reads, how it fails — are what make software feel good.

  • Native where it counts

    Built with the platform, so it behaves the way the rest of your device does.

What we've built.

ApexYour AI assistant for iPhone and Apple Watch.iPhone · Apple WatchView