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Apex is an AI chat assistant. Ask questions, get help with writing and analysis, generate ideas, and have natural conversations — from your phone or your watch.

No. You can start chatting right away as a guest. Creating an account lets you sync your conversations across devices, unlock memory, and manage your subscription.

Yes. Sign in on your iPhone and your session is shared with the watch automatically, so you can pick up conversations on your wrist. Voice input on the watch uses the system dictation controller.

Your conversations are stored securely on our servers, encrypted in transit and at rest, and tied to your account so you can access them across your devices. Guest conversations stay on your device until you sign in.

No. We do not use your conversations to train or improve the underlying AI models. Your chats are used only to provide the service to you.

Memory lets Apex recall useful facts from your chats — like your preferences or ongoing projects — so answers feel more personal over time. It's available to signed-in users, and you can review or clear remembered facts anytime from Settings → Memory.

Yes. You can clear your entire chat history from Settings → Data & Privacy → Clear chat history. Deleting your account removes your account and all of its data permanently.

PRO raises your usage limits and unlocks premium features like AI personalities. Apex Pro, our most capable reasoning model, is included with ULTRA. You can compare plans in Settings → Subscription → Upgrade.

Every limit — chat, images, web searches and voice notes — is metered over one window: the calendar month, resetting on the 1st. Apex Pro counts for more per token than Apex Bolt, since it is the more expensive model to run. Paid plans raise every limit, and you can check where you stand in Settings → Usage.

Subscriptions are handled through your Apple ID. You can cancel anytime in the App Store settings — you'll keep PRO access until the end of the period you've already paid for.

No. Once you cancel, you won't be billed again. Your plan stays active until the current billing period ends, then switches back to the free tier.

Yes, with a PRO plan. Choose from personalities like professional, friendly, or humorous in Settings → AI → Personality.

Yes. You can attach a photo or take one with the camera, and Apex can describe it, answer questions about it, or use it as context in your conversation.

AI can make mistakes or present outdated information as fact. Always double-check important details — especially anything used for medical, legal, or financial decisions.